


Combining humor, a handmade aesthetic and a super colorful and modern visual appeal, the collection "Cápsula Frutificando - A fruta de cada signo" was born, with twelve exclusive prints designed digitally, accompanied by fluid lettering, and with the face of the brand As Frutas — which is the pure juice of Brazilianness! 🇧🇷🍉














Pra mergulhar ainda mais no universo frutífero de As Frutas, a coleção ganhou uma campanha cheia de cor e movimento — com fotos e vídeos que valorizam cada estampa em diálogo com outras peças da marca. Confere a campanha completa aqui: AS FRUTAS 🍑






🍉
Illustrations by Mathi Müller for As Frutas
Camping visual concept by Aléxia Backes
Photos and retouching by Matheus Barbosa
Produced by Monta Produtora
*Typeface: Marker Felt (used for this project only). Letterings on the t-shirts were drawn by hand, inspired by various playful type styles.












