monkey
I was invited by Monkey Tech to illustrate something that goes far beyond the visual: the pillars that support the brand's culture.
The project marked the official launch of the new internal culture, and the challenge was to transform concepts such as ethics, creativity, efficiency and collaboration into symbolic, accessible and memorable images.
In total, five illustrations were developed, one for each pillar and a final one that represents the “Monkey Way”, the union of them all.
The artwork was designed to come to life in different formats: social media, internal materials, kits for employees and even on the walls and windows of Monkey's office.
Each piece was created based on the essence of each pillar, with creative freedom to interpret feelings, colors and symbols that translate, in a visual and impactful way, the values that drive the company.
