As a way to explore my creativity using the resources at my disposal, I asked ChatGPT to create a fictional brief for a music festival, so that I could create the identity from illustrations. That's how he suggested Pulse Festival, a pop and alternative music festival.
To help illustrate the festival vibe, I created a list of artists for the event's LineUp, mixing mainstream pop artists with alternative and independent artists, both international and national. In addition, I created themed stickers for the festival!
The briefing required vibrant, cheerful colors that somehow connected with pop music, which is the festival's main genre. To achieve this, I chose five colors to compose the identity and illustrations, in addition to black and white.
