With the need to identify the Usaflex consumer, 4 illustrations were created that represent the lifestyle of the Usaflex woman. The illustrations were used in materials for retailers and representatives, in addition to composing the identity of the Usaflex convention.
For each lifestyle, icons were created that represented and complemented each person’s personality.
Making the sales journey for the retailer and salesperson even more dynamic and accurate, the illustrations have become a series of materials with descriptions that help when identifying the right consumer for the ideal Usaflex product, according to their lifestyle!
Later, 5 more illustrations appeared with the same theme, in a slightly different style, which would now help tell this story on social media for the brand's end consumer.